Time tracking plays a crucial role in contemporary team and business management. It ensures timely payments, project transparency, and fair resource distribution. Logging hours dedicated to various tasks and initiatives helps companies boost productivity, improve accountability, and maintain financial accuracy.
A solid time tracking system lets teams precisely measure effort, aiding in fair compensation and accurate client billing. More importantly, time tracking highlights where time goes, offering valuable data for analysis and optimization.
Time tracking is the process of recording how long tasks, projects, or activities take.
It helps streamline operations, improve output, and support better decision-making.
Tools like Jira and its extensions make it easy to monitor time across projects and team members.
Tracking time helps companies discover inefficiencies, improve resource allocation, and stick to timelines.
The common issue with time tracking isn’t the tools—it’s the way they’re introduced and used. Often seen as a method of control rather than clarity, time tracking becomes associated with pressure, discipline, or micromanagement. This misunderstanding leads to weak adoption and missed opportunities.
But time tracking is not about control; it’s about understanding and planning. When implemented correctly, it enables teams to analyze workloads, improve estimates, and optimize project delivery.
Jira offers built-in work logging, but its raw data lacks depth. This is where ActivityTimeline enhances the experience—adding structure, visualization, and forecasting capabilities that make time tracking meaningful.
Building a positive attitude toward time tracking is key. That means clearly communicating its benefits, providing guidance, and creating a feedback-friendly environment.
Avoid turning time tracking into a policing mechanism. Use the data to uncover team needs, support professional development, and adjust workloads. When people feel supported rather than judged, they’re more likely to log time honestly and consistently.
Before you begin, ensure you have the right infrastructure. Start with tools that integrate smoothly with your workflows—especially if your team works in Jira. While Jira offers native tracking, fast-growing teams often need more flexibility and insights.
With ActivityTimeline, you can pilot the process first, analyze results, and expand it gradually. The app helps structure time tracking in a way that aligns with real team activity.
Not every tool fits every team. The right solution should:
Match your team’s workflow
Support your project management tools
Provide both high-level and granular insights
ActivityTimeline integrates tightly with Jira and supports various tracking styles—from structured task logging to calendar-based planning. It syncs time entries across Jira and the app, removing duplication and increasing accuracy.
To make time tracking work, you need rules that are easy to follow and clearly communicated:
What to track: Will you track only client work or also internal efforts like learning and meetings?
When to track: Daily, weekly, or task-by-task? Set a rhythm that works.
Why it matters: Show how tracking helps avoid burnout, balance workloads, and meet deadlines.
The more transparent the rules, the easier it is to get buy-in.
Time tracking also plays a legal role—especially in countries with labor regulations or strict contract terms. Employers must track time to ensure:
Proper compensation
Overtime management
Billable/non-billable distinction
With ActivityTimeline, you can set user permissions to manage who sees what, ensuring only authorized personnel can view sensitive logs. This supports legal compliance and internal policies.
Bi-directional sync: Track time in Jira or ActivityTimeline—data stays aligned.
Visual interface: See scheduled vs. tracked time in one view.
Categorization: Set work types (billable, internal, etc.) and apply color-coded labels.
Permissions: Limit visibility and access to sensitive data.
Forecasting: Plan future allocations based on historical data.
There are three common methods:
Manual tracking: Team members enter time themselves. It’s flexible but can be inaccurate.
Automated tracking: Useful for predictable routines, but might lack context.
Hybrid tracking: Combines both for maximum adaptability.
Most teams benefit from starting manually and layering in automation as habits form. For instance, ActivityTimeline lets users log time directly from the calendar or timeline, or pre-fill time based on planned hours.
ActivityTimeline supports all tracking styles:
Manual time entries: Log time directly on tasks or via timesheets.
Drag-and-drop scheduling: Assign and track time through visual scheduling.
Planned time vs. actual: View and adjust as work progresses.
Time categorization: Differentiate types of work for better analysis.
This flexibility helps each team find their ideal workflow.
Without structure, logged time is just noise. To extract value:
Create clear task structures
Ensure proper project assignment
Define consistent logging routines
ActivityTimeline makes this easier by linking time entries to tasks, projects, and initiatives. This way, your data becomes meaningful and report-ready.
Once time is logged, it should be analyzed. Reports help identify:
Time spent vs. planned: Find inefficiencies.
Utilization rates: Balance workloads.
Billable ratios: Understand profitability.
Allocation across projects: Spot overcommitment.
ActivityTimeline provides ready-made reports and lets you create custom ones—perfect for analyzing trends or generating data for clients and finance teams.
Make reporting part of your team’s workflow. Share time data to:
Provide transparency
Celebrate consistency
Offer coaching where needed
Use ActivityTimeline’s export features to deliver reports in Excel or visual formats. This makes it easier to discuss performance constructively.
Data is only useful if it drives improvement. Use reports to:
Identify bottlenecks
Improve estimates
Adjust resource allocation
Recognize overworked team members
Avoid using reports to penalize. Instead, frame them as tools for better planning and growth.
Time tracking often walks a fine line — when mishandled, it quickly turns into micromanagement. Endless daily entries, constant nudges, and overbearing control sap motivation and waste time. But it doesn’t have to be that way.
A smarter approach empowers team members to focus on meaningful work during the week, without being interrupted by tedious reporting. Meanwhile, managers still maintain clear visibility into overall progress—without diving into every line item.
A well-designed timesheet approval process is what turns raw time entries into actionable data. It verifies that all hours are:
Logged correctly
Complete and up to date
Relevant to project goals
This process is also essential for payroll and compliance. When done right, it ensures employees are paid fairly and accurately—strengthening trust and morale across the organization.
ActivityTimeline simplifies approvals without adding extra overhead. Here’s how:
Team members submit timesheets with one click
Managers see all pending approvals on a unified dashboard
Grace periods help avoid missed logs or late approvals
This streamlines the entire process, replacing manual reminders with smart automation.
Communicate why you’re tracking time—connect it to team goals, not just management oversight.
Start small: pilot with one team or project.
Provide clear instructions and examples.
Offer feedback based on tracked time to show its value.
Keep tracking easy and fast—reduce administrative overhead.
When implemented properly, time tracking becomes a strategic advantage. It informs hiring decisions, highlights team needs, and ensures fair workload distribution. It’s not just a management tool—it’s a way to make everyone’s work visible, valued, and sustainable.
Whether you're a small startup or a large enterprise, Jira combined with ActivityTimeline can help you transform raw worklogs into insights that power better performance.
Daria Spizheva_Reliex_
Content Marketing Manager at Reliex
Reliex
Tallinn, Estonia
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