Optimize Your Intranet with Data-Driven Insights

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A well-organized intranet helps teams find information, stay informed, and collaborate effectively. Many companies use Confluence as more than a documentation tool—it acts as a central hub for internal communication and knowledge sharing. However, just having an intranet is not enough. Without understanding how people use it, it can be difficult to improve content and keep employees engaged.

To get the most out of your Confluence intranet, you need clear insights. This post explores how tracking engagement and content usage can help you organize information, support teamwork, and make better decisions. Let’s take a look.

How Analytics Can Improve Your Intranet

• Organize content so it’s easy to find

• Make decisions based on real usage data

• Encourage teamwork with better knowledge sharing

• Track how well your intranet is being used

Make Your Intranet More Useful

Many companies, including NASA and HubSpot, rely on Confluence as their intranet. While it provides a flexible space for teams to work together, it doesn’t automatically track how people use it. Without this information, it’s hard to tell if employees are finding what they need or engaging with important updates.

Why Tracking Matters

An intranet should be more than just a collection of pages. It needs to be easy to use and provide useful information. With the right data, you can: 

🔍Make Content Easier to Find

To ensure employees can access the right information, you can analyze:

• Which pages are visited the most

• Where people are looking for information

• Who is responsible for keeping content updated

• How existing pages can be improved

With this knowledge, you can create a structure that makes navigation simple for everyone.

💭Make Informed Decisions

Your intranet contains valuable information about how employees interact with company updates. By tracking user activity and page views, you can adjust your communication approach to ensure the right people see the most important content.

🏈Support Team Collaboration

A well-managed intranet helps teams share knowledge efficiently. Tracking content engagement shows which resources are being used and helps improve knowledge sharing across departments.

via GIPHY

Tracking Your Intranet’s Success

To improve your intranet, monitoring key areas is essential. Here’s how analytics can help with different sections:

Company Announcements

News and updates are an important part of an intranet. By checking engagement metrics like page views, you can see how many employees read announcements and adjust how updates are shared if needed.

The Global Report from the Viewtracker app summarizes visitor behavior and content performance.

Directories and Navigation

A clear directory helps employees quickly find important information. Tracking activity in different areas can highlight which sections are used most and where navigation could be improved.

See how spaces across your Confluence instance are faring through Viewtracker’s Space Report.  

Spaces, Pages, and Blogs

Departments and project teams use spaces, pages, and blogs to store information. Reviewing how these sections are used can help improve content organization and highlight what teams find most useful.

 

Add, hide, or reorganize metrics to customize the table. Click the beta icon to choose from the available options.

Documentation and FAQs

A good FAQ section reduces support requests by providing answers to common questions. By tracking engagement, you can see which topics are most relevant and refine content to better meet employee needs.

Improve Your Intranet with Real Insights

Confluence is a useful tool for organizing company information, but without tracking how people use it, it’s hard to know what works best. Analytics provide the information needed to improve navigation, communication, and collaboration.

Start improving your intranet today by using real data to make informed adjustments.

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