Storck's formula: learn from a German enterprise's Confluence content lifecycle management strategy

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Maintaining a growing and well-utilized Confluence instance comes up often here in the Atlassian Community. It's top of mind for many enterprise Confluence admins and company knowledge managers who look into the future and see an uncontrolled pile of digital documents with unclear responsibilities.

Learn from companies like nCino or Storck, who found out the hard way that content lifecycle management is not built into Confluence, but their needs can be satisfied.

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Storck, the German confectionery company behind merci, Toffifee, and Werther’s Original, has been using Confluence since 2011.

Heike Stücker is a Team Lead for Content & Collaboration Management in the IT Department at Storck.

With 8,000+ employees and over 4,000 active Confluence users across 22 subsidiaries, we were confronted with a growing problem familiar to many enterprises: uncontrolled content sprawl, Heike says. Over time, some pages became outdated, ownership was not always clearly defined, and spaces accumulated more material than teams could easily navigate or rely on.

For a company of Storck’s scale, outdated or incorrect documentation risked slowing down decision-making, undermining compliance, and making audits harder. Relying on occasional "spring cleaning" or manual reviews was not sustainable.

Ahead of their migration to Confluence Cloud, Storck decided to act strategically. They introduced a structured content lifecycle management (CLM) process with three key pillars:

• Clear ownership and governance: Every space had a designated owner, responsible for ensuring the content served its purpose.

• Automation and page statuses: Automated reminders, page statuses, and systematic archiving created transparency about what content was fresh, outdated, or ready for retirement.

• Enterprise-wide standards: Clear rules were defined to prevent sprawl and maintain knowledge quality long term.

From Data Center clean up to a solid strategy for Cloud 

The results were immediate and tangible. Storck was able to reduce migration workload by cleaning up thousands of outdated pages before the move.

Heike and her team:

1. Improved audit readiness by ensuring spaces reflected current, reliable information.
2. Implemented advanced content ownership.
3. Put content lifecycle management automation in place.
4. And perhaps most importantly, they restored user confidence.

Heike and her team successfully ensured that employees now trust Confluence as the single source of truth again. Confluence is prepared to scale further and remain a performance booster for teams at Storck.

The next step towards your strategy

Confluence on its own is not enough for professional content lifecycle management.

Heike and the Storck team relied on Better Content Archiving and Analytics for Confluence, a dedicated solution for Confluence Cloud and Data Center content lifecycle management to create and implement their framework.

Your large organization needs more than ad-hoc DIY fixes or limited features. You need structured processes and purpose-built tools to fit your workflows and manage the lifecycle of your team's content.

Replicate Storck’s success with Confluence content lifecycle management >>>