What People Are Searching for in the Atlassian Marketplace in 2025
A tiny disclaimer
This article is all about the analysis of what people search, find and cannot find in the Atlassian Marketplace. The article itself is a side result of my pet project dedicated to feel the vide-coding experience and apply it for Marketplace data visualisation. I think the result worth sharing, and I am bringing it to you now. Sorry for some quality loss when uploading the images, further in the text you may find links to the source data and high-res images themselves.
Intro
Ever wondered what Atlassian Marketplace users are typing into that search bar? If you’re a Marketplace app developer or vendor, you should! It’s like peeking directly into your potential customers’ wish lists (and sometimes their weird whims). We dove deep into the Marketplace search data from late 2021 through mid-2025 to uncover what people are desperately looking for, what they actually find, and what they can’t find. The results are interesting, sometimes surprising, and occasionally pretty funny. (Yes, someone literally tried asking the Marketplace, “Can I ask you a question please?”, more on that in a bit!)
In this article, we’ll explore the big search trends of Atlassian Marketplace Searches 2025 and how they compare to previous years. We’ll see which app categories are hot, highlight some popular searches that get zero results: people are searching for answers, and they’re not always finding them!
The Changing Landscape of Marketplace Searches (2021 vs 2025)
The Atlassian Marketplace user base has grown and evolved significantly in the past few years, and their search habits reflect that. Back in December 2021 (the earliest data point we were able to collect), just a handful of queries dominated the charts. In fact, the top five search keywords in Dec 2021 - “scriptrunner”, “structure”, “jira”, “automation”, and “portfolio” - together made up well over 50% of all searches. The #1 term, ScriptRunner, alone accounted for about 12% of searches. It’s clear that a few big-name add-ons (and some missing features) were on everyone’s mind.
Note: We suspect it could be the result of edge case, of course, but the next month, Jan 2021 also shows impressive figures for the same top-5. You can find the source data and the basic visualisations here.
Keywords search in December 2021
Compare to:
Keywords search in July 2025
Keywords search in August 2025
Fast-forward to August 2025, and the search landscape looks much more diverse. The top query is still ScriptRunner (some things never change), but it’s much less dominant: “scriptrunner for jira” was the #1 search in Aug 2025 with only ~1.01% of query share. In fact, no single query in 2025 grabs more than a couple percent of searches. The top searches in Aug 2025 (ScriptRunner, Xray, Zephyr, etc, more on these shortly) together barely make up ~3.7% of all queries. In other words, users’ interests have broadened - they’re searching for a wider variety of things now, rather than all typing the same few words.
Top user searches January 2022 fast forward to August 2025. It does not mean these apps are less popular now. In fact, they are growing and growing! It means, the Marketplace is much more diverse space nowadays.
Why the shift? Part of it is that Atlassian has filled some gaps that used to drive a lot of searches. Remember how “Automation” and “Portfolio” were top queries in 2021? Those weren’t random – at the time, users were looking for Automation for Jira (then a separate add-on) and Portfolio for Jira (an advanced roadmapping app). Atlassian subsequently integrated these features into the core products. Portfolio for Jira was renamed and built into Jira Software as Advanced Roadmaps by early 2021, becoming a native part of Jira Premium (no more separate app needed). Similarly, Atlassian acquired Automation for Jira and made it a free built-in feature for Jira Cloud and Data Center (by 2022 it was included natively in Jira 9 for Data Center users, that’s why users were keep searching for it despite it was available natively in Cloud earlier). As a result, searches for “portfolio” or “automation” have plummeted by 2025: why search the Marketplace for something that’s now out-of-the-box?
Another factor is simply the maturing of the ecosystem: in 2021, a new user might type “Jira” or “Confluence” into the Marketplace search (perhaps not realizing they are looking at Jira apps already). Indeed, “jira” itself was the #3 search term in Dec 2021. In 2025, such generic searches are far less common (plain “jira” was way down at rank 74 in Aug 2025). Users today are more likely to search for specific solutions or product names.
The upshot: 2025 searches are more eclectic and specific. This suggests a more savvy user base that knows what they want, and a Marketplace that has (or needs) a larger variety of offerings to match those needs. For app developers, it means there are more niches and specialized demands popping up, rather than just a few blockbuster apps hogging all attention.
What People Are Searching for in 2025?
So, what exactly are those top searches in 2025? Let’s break down the trending queries and categories from the recent data.
For those who don’t like to read long texts, results are in the infographics below. Open the image to see the details:
For those who would like to have a look into the picture in high resolution welcome to our website
Let's get into details
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Power Apps Still Reign: Some things stay constant – ScriptRunner is still the king of the search bar. In most months (even four years later) some variant of ScriptRunner tops the list. In August 2025, “scriptrunner for jira” was #1, and plain “scriptrunner” was not far behind. Even after years, admins and power users continue to seek ScriptRunner’s automation and scripting powers for Jira.
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Test Management Tools: 2025 seems to be the year of testing. Two of the top five searches in Aug 2025 were the Coke and Pepsi of Jira testing applications: “Xray test management for Jira” and “xray” (ranks #3 and #5) along with “Zephyr” (#4). With both Xray and Zephyr being popular test management apps for Jira we still see a strong demand for QA/Test management solutions on the platform.
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Project & Portfolio Management: Jira is used for big-picture project planning more than ever, which reflects in searches for apps like Structure and BigPicture. These apps (for creating issue hierarchies, Gantt charts, roadmaps, etc.) have been popular for years and still feature prominently. In Aug 2025, “BigPicture” was in the top 10 searches, and “Structure” in the top 15. While a few years ago Portfolio for Jira (Advanced Roadmaps) was a top query, now that it’s native, users look to Marketplace for more advanced or alternative planning tools – hence Structure, BigPicture, and others maintain a strong following.
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Reporting & Analytics: Another eternal need is reporting. eazyBI, the powerful reporting app, was among the top 20 searches (rank ~15 in Aug 2025). Searches for terms like “report”, “dashboard”, or specific report apps (e.g. “Rich Filters for Jira Dashboards” was #12 in Aug) show that users are hungry for better ways to slice and dice their data. So Reporting is still a space where new ideas (visualizations, integrations with BI tools, etc.) can still gain traction, as data-driven decisions aren’t going out of style. By the way, don’t forget to have a look into our Report Builder for Jira!
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Time Tracking & Worklogs: Apps like Tempo Timesheets (ranked #9) and other time-tracking or timesheet tools are commonly searched. “Tempo” and related keywords appear frequently in 2025 searches. So many teams (especially those in professional services, agencies, etc.) are still seeking robust time tracking, billing, or resource planning add-ons, and Tempo is solely a leader to provide them a solution here. Still, however, we’d like to present the underdogs developed by us – Timesheet Builder – not in the top-20, but we think it’s lightweight interface and straightforward workflows have something charming.
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Diagrams and Visuals: Visual documentation is a huge part of Confluence (and to some extent Jira), so it’s no surprise that diagramming apps are heavily searched. The greatest drawi.io – remains very popular (it was #11 in Aug 2025), as is “Gliffy” (ranked around #20). Interestingly, we also see “mermaid” cropping up in searches (it was #16 in Aug 2025). In fact, “Mermaid” appears both as a top search with results and as a frequent zero-result query (more on the zero-results later). This dual appearance suggests some users do find an app (there are a couple of Mermaid diagram apps for Confluence DC), while others might be searching in the wrong context (e.g., searching for a Mermaid Chart app which was released recently). Overall, diagramming and visualization tools continue to be in demand.
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ITSM and Support: With Jira Service Management (JSM) on the rise, users also look for apps to enhance ITSM capabilities. For instance, a query like “My Requests extensive for JSM” popped up as a zero-result search in early 2025 (likely they meant “My Requests Extension for JSM” – a popular app – but misspelled it). That indicates interest in extensions for the customer portal and request management. Searches for terms like “SLAs”, “canned responses”, or “chat” also show up from time to time.
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The AI Buzz: No trends review in 2025 can ignore AI. While not dominant in raw search volume (yet), terms related to AI have been bubbling up. In late 2022 and early 2023, we saw a spike of queries for “ChatGPT” and “GPT” as the world went crazy for generative AI. Those were largely zero-result searches initially (since it was bleeding-edge then), though by now a few AI assistant apps have appeared on Marketplace. More recently, Atlassian’s own AI features have entered the scene – Atlassian Rovo and the MCP (Model Context Protocol) for connecting Atlassian products with external AI models. We’ll talk more about Rovo and MCP in the next section (because interestingly, a lot of people search for them where they can’t be found).
In summary, the popular searches of 2025 show a mix of evergreen needs and emerging interests. Users continue to seek better ways to automate, test, plan, report, track time, and visualize – those needs haven’t changed, and the leading apps in those categories still get plenty of attention. At the same time, shifts in Atlassian’s product roadmap (integrating features, launching AI) have redirected some searches, and new demands (security integrations, AI assistants) are appearing. For Marketplace vendors, keeping an eye on these trends is crucial: if you’re in a competitive category, you’ll see where the bar is set; if you’re looking for new product ideas, you might spot unmet needs in what people are searching for but not finding.
Speaking of unmet needs, let’s delve into those – the zero-results searches that tell us what users want but can’t currently get on the Marketplace.
The Searches That Lead Nowhere (and What That Means)
“Can I ask you a question please?” – Yes, friend, you can. And judging by this year’s zero-result searches, a lot of people did… and the Marketplace had nothing to show. With MCP and AI assistants breaking the scoreboard, plus surprising gaps in integrations (hello, Obsidian, CrowdStrike, Nextcloud), 2025 is basically a neon sign for changes in search patterns happened in Atlassian Marketplace.
TL;DR
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AI is the #1 miss. MCP (269), Atlassian MCP (105), MCP server (34), Model Context Protocol (36), LLM (47), Copilot (49), DeepSeek (75). Users are ready to wire any assistants into Jira/Confluence!
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Integrations users expect to see. Obsidian (137) for note taking, CrowdStrike (120), Nextcloud (65), PagerDuty (56), Raycast (29), NinjaOne (39), RingCentral (38), Grafana (76), Prometheus (23), Splunk (16).
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Testing brands show up as “zero” despite existing apps. Zephyr (133), Zephyr Squad (102), Zephyr Scale (62), Xray Test Management (22). That’s a findability/filtering problem, not product absence.
- Security and compliance searches. CrowdStrike (120), SailPoint (52), FedRAMP (22).
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A lot of admin/library keys are being searched. querydsl-4.0.7-provider-plugin (113) et al., Configuration Manager SPI bundle (79), ServiceRocket/Bob Swift utility libraries (90s). These aren’t marketplace-facing SKUs – users are trying to solve upgrade/migration issues.
- Diagramming and content tooling still under-served in a search for some reason. Mermaid (110) (+ variants), PlantUML (29), Figma for Jira (77), Numbered Headings (30), Multiexcerpt (10+ variants). Could it be a majority of zero results is just due to too harsh filtering?
Open the image to see the details:
For those who would like to have a look into the picture in high resolution welcome to our website
Details
- AI & Assistants: “Let me ask Rovo that…” (and MCP is how). Teams want assistants that actually know their projects, spaces, issues, and ops signals. MCP (and similar patterns) is the connective tissue.
MCP (269), Atlassian MCP (105), MCP server (34), Model Context Protocol (36);
LLM (47), Copilot (49), DeepSeek (75);
Long tail: Rovo variants, “resolution GPT”, “AI LLM”, “Ask GPT for Jira”, etc.
A funny request: “Can I ask you a question please?” Soon – right in Marketplace. Wait a bit; Atlassian is giving ROVO all the capabilities to search everything as we speak! - Integrations Users Assume Exist:
Enterprise & SecOps: CrowdStrike (120), SentinelOne (24), SailPoint (52), Microsoft Sentinel (17), Wazuh, QRadar
Content/Files/Notes: Obsidian (137), Nextcloud (65), OneDrive/SharePoint variants
On-call/DevOps: PagerDuty (56), Jenkins (27), JFrog (30), LaunchDarkly, Dependabot (38)
Analytics/Monitoring/ELT/BI: Grafana (76), Prometheus (23), Splunk (16), Amplitude (25), Fivetran (35), Snowflake/Redshift/Databricks - Test Management: Zero-results that shouldn’t be zero
Zephyr (133), Zephyr Squad (102), Zephyr Scale (62)
Xray Test Management for Jira (22)
Likely reasons: Filtering and misspelling, not missing products. Users type brand or plan name, not the exact Marketplace title. -
Diagramming & Content Tooling
Mermaid (110) (+ Mermaid for Jira, Mermaid diagrams, Mermaid chart variants)
PlantUML (29), Figma for Jira (77), Excalidraw, dbdiagram.io
Content macros: Numbered Headings (30), Multiexcerpt variants, Markdown, Table Filter/Charts spellings.
Likely reasons: Some tools were just recently introduced to the marketplace, whereas for others there have probably suffered to harsh filtering conditions from users.
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Monitoring & BI
People try to bring their graphs into Jira/Confluence. Grafana (76), Prometheus (23), Splunk (16), Power BI/Tableau/Looker connectors (various), Amplitude (25), Fivetran (35).
A lot of zero result searches here could be a result of too harsh filtering again, as most of the connections and integrations already exist!
- Admin/Library Keys Flooding Search
querydsl-4.0.7-provider-plugin (113), Configuration Manager SPI items (79), ServiceRocket/Bob Swift library searches, internal plugin/artifact IDs.
Compared to Previous Years
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AI terms (MCP/LLM/Copilot) now dominate zero-results. In 2023-24, “classic” needs (diagramming, test management, BI, DevOps) led the misses. The 2025 spike signals assistant-native workflows are moving from hype to procurement checklists.
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Security/Compliance integrations (CrowdStrike, Sentinel, SailPoint, FedRAMP) now appear more frequently – evidence of regulated buyers adopting Cloud/DC at scale. By the way, for regulated organisations, we developed tools to keep the private data safe, and identify PIIs – Data Protection Toolkit for Confluence and Data Protection Toolkit for Jira. We hope one day to find these tools in a top of user searches.
Conclusion.
The marketplace search is still dominated by well-known giants. But new trends emerge! So treat the Marketplace search bar like a live backlog you didn’t have to write. Every zero-result could be (just make sure you assess it properly) a tiny user story with acceptance criteria hidden in the keyword: make this possible, connect that system, let my assistant do this safely. If you build for those moments, and you’re not guessing – you’re shipping straight into demand!
Where users keep finding nothing, there’s room for you. Where users keep finding the same giants, there’s room for you to be faster, deeper, friendlier – or to be the Rovo-ready companion they didn’t know they needed. And to the kind soul who typed, “can I ask you a question please?”: yes you can. Just give it a minute; the AI concierge is parking the cart.
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Rustem Shiriiazdanov _Actonic_
About this author
Product Owner
Actonic GmbH
Fuchseckstraße 7 70188 Stuttgart Germany
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