Hey community,
I'm new to JPD and the product role. Going in, I had the expectation that the process would usually go from insights -> ideas rather than creating an idea and then attaching insights, which might just be carefully selected to support the idea. My company really suffers from confirmation bias; I'd rather not enable them.
Does anyone have a way that allows me to pool insights somewhere and ideally be able to spot emerging patterns, pains, contexts, personas, build assumptions, etc, that can mature into ideas?
And is there a good way to falsify the assumptions on which the ideas are built with the gathered evidence, to make the idea stronger? It seems that insights are primarily intended to support ideas, rather than challenge them.
Cheers
