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Outcomes in Jira Product Discovery?

Lisa McCann
Contributor
May 14, 2025

The Jira Product Discovery handbook recommends aligning on outcomes over outputs, which is 100% spot-on; however, how are we supposed to capture the outcomes?

How do we map business outcomes to ideas in JPD? 

Is the expectation that we will invest in another Atlassian product to track and manage our business outcomes and key results?

Or, are we supposed to create a field for "Business Outcomes", which change annually or quarterly as progress and results occur?

3 answers

2 accepted

2 votes
Answer accepted
Jin Cho
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
May 14, 2025

Hi Lisa,

Thank you for reaching out. I am an engineer at Atlassian and might not be the perfect person to give you an answer, but until someone who knows JPD better than I do can assist, I can share some information.

Internally, we use Atlassian Goal, which is also one of our products. I personally think it provides the best experience. However, if you're not keen on adding another product, the method you mentioned could be a solution as well.

1 vote
Answer accepted
Amanda Barber
Community Champion
May 14, 2025

We also map to Projects and Goals like @Jin Cho mentioned. It's included in our Jira plan, so we don't need to spend additional money and it "plays" nicely with Jira and JPD!

0 votes
Jens Schumacher - Released_so
Community Champion
May 16, 2025

You can use Atlassian Goals. They are a free platform feature and available at no additional cost. 

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