Tips for all teams: Speed up your content creation with Jira, Confluence, and Loom

[#1]

 👋 G’day Atlassian community! As part of our effort to show how all teams can benefit from Jira, we’re releasing an ongoing community series called “Tips for all teams”. Over the next few months, the Atlassian team will start to share posts spotlighting different use cases — along with how Jira can support them.

🔍 We’ll be exploring a variety of personas and use cases paired with quick, helpful tips to inspire new ways of using Jira that you may not have considered before.

💬 We’d love to hear from you! Provide feedback, give additional tips, or even share your own Jira stories in the comments below – we highly value your feedback. Your voice will help us shape and improve this ever-evolving series so we can better support your team’s project management needs.

Content is at the heart of every successful marketing initiative. Whether you’re crafting email campaigns, designing social media assets, or producing in-depth instructional videos, the process of creating content often involves multiple teams, rounds of revisions, tight deadlines, and various deliverables. Managing all of this can feel overwhelming – we’re here to help.

In this post, we’ll explore how our tools can help you:

• Brainstorm ideas and create draft copy

• Manage content requests and intake

• Break down content deliverables

• Manage feedback and iterations

• Manage approvals

• Produce creative

• Meet launch dates and deadlines

Why use Atlassian’s teamwork collection (Confluence, Jira, and Loom) for content creation?

Confluence, Jira, and Loom aren’t just for software teams – these are powerful tools for marketing and creative teams too. Here’s how they can transform your content creation process:

Confluence for collaboration, writing, and planning

• Brainstorm campaign ideas, capture creative inspiration, or map out user journeys with whiteboards.

• Draft content from campaign briefs, blogs, and email copy directly in a page. Use AI to help structure, write, or improve your content, fix spelling and grammar, or change the tone.

• Collaborate with creative teams real-time with live pages or async with comments.

• Use databases to maintain a repository of approved assets and active campaign logs.

Jira for project management and execution

• Centralize request intake to ensure no details are missed.

• Standardize request templates for recurring work or seasonal campaigns to save time and maintain consistency across teams.

• Breakdown work with AI to assign clear ownership of tasks.

• Manage dependencies by linking work to plans and understanding stakeholder capacity.

• Visualize progress with board and calendar views.

• Streamline approvals with automated review steps and multiple approval rounds so you get the sign-off you need.

Loom for communication

• Provide additional clarity and context into content asks by embedding Loom recordings directly into Jira work items.

• Share async video feedback on content, reducing the need for creative review meetings.

• Create and share video updates on project progress to ensure everyone’s up to speed.

Let's see it in action

Let’s say you’re supporting a new product launch, for a new shipping platform. You want to create some educational content, including a promotional video introducing the new platform to market.

Here’s how we can help:

• Use Confluence to brainstorm ideas and provide creative inspiration on whiteboards, create the campaign brief with all the project details, and work on draft content. You can use AI to help structure, write, or improve your content, check for spelling and grammar issues, or change the tone.

• Create a Jira work item or project specifically for the product launch. Each deliverable becomes its own task, complete with deadlines, assignees, and subtasks for reviews and approvals. Embed any Confluence pages so everyone has access to the project details.

  • After adding all the details in the description, AI can sparse the content and automatically pull out deliverables.

  • Set up assign rules that will automatically assign tasks based on workload or area of expertise.

• Collaborate directly on the work item. The design team can upload drafts of assets directly for feedback. Everyone stays aligned in one place.

• Use Loom to give more clarity and/or provide video feedback on design drafts.

• Stay on top of work and track progress. Use Jira’s board view to see at a glance which tasks are in progress, which are awaiting approval, and which are completed. Calendar views can help you ensure all deliverables are ready before the launch date.

• Share async video updates with Loom to ensure everyone’s on the same page without adding unnecessary meetings.

• Automate your work by setting up workflows that move tasks through the pipeline. For example, once a draft is approved by a key stakeholder, it automatically moves to the next stage and tags the DRI, saving time and reducing the need for follow-up pings.

Key benefits of using Atlassian’s teamwork collection for content creation

• Faster Campaigns: Get high-quality content to market quicker.

• Improved Collaboration: Align marketing, design, and product teams effortlessly (with less meetings!).

• Enhanced Visibility: Track progress, manage resources, and ensure alignment with business goals.

• Cost Efficiency: Consolidate tools and reduce operational spend.

Ready to take your content creation process to the next level?

Start by using this content creation template for your next creative project and explore how its features, plus Confluence and Loom, can help you and your teams stay organized, collaborate better, and deliver content to drive business results faster. Plus, Confluence, Jira, and Loom are now part of our teamwork collection. You can get all the features mentioned above for one price.

Have questions or tips about using Jira, Confluence, and Loom for content creation? Share them in the comments below – we’d love to hear from you!