Atlassian Unveils the Future of Teamwork: Key Highlights from the Team '25 Founder Keynote

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At the recent Team '25 event in Anaheim, Atlassian CEO and co-founder Mike Cannon-Brooks and Anu Bharadwaj (Atlassian's Chief Technology Officer), revealed the company's vision for the future of teamwork, showcasing groundbreaking innovations designed to help organizations unleash their full potential.

The keynote unveiled Atlassian's ambitious strategy to transform how teams collaborate, align, and deliver results in an AI-driven world.

With millions of users across more than 200 countries relying on Atlassian's technology, the company is doubling down on its mission to “help unleash the potential of every team” through its expanding system of work.

I recommend to use right-click to stay ahead. So let's dive in!

Links from the presentation

Beta Program — Rovo Dev Agents

“Ship Your Idea” contest

[00:00] Atlassian System of Work

Innovation Highlights
Over the past year, Atlassian introduced the new Jira experience, launched AI innovation with Rovo, delivered fresh new Confluence experiences in the cloud while putting an end to bad service management. These efforts earned Atlassian the top spot in Fortune's Future 50 '24 list and leadership positions across multiple markets from DevOps to marketing work management.

Connecting Disconnected Teams
For technology-driven companies across industries, Atlassian identified a critical challenge: as organizations grow, teams become disconnected, working with different tools and creating knowledge silos. “To turn teamwork into a full competitive advantage, you have to get all your teams on the same page,” emphasized Cannon-Brooks.

The System of Work Approach
Organizations connecting teams on Atlassian's Cloud have seen remarkable results: Air France KLM recovered 2,500 hours daily, Rivian achieved 36% cost savings, and California's Department of Healthcare Services delivers projects three times faster.

These successes come from four key principles:

1. Goal Alignment: Focus only on the right things
2. Cohesive Planning: Track work seamlessly across the organization
3. Knowledge Sharing: Break down silos and provide context
4. AI Integration: Make AI part of the team and workflow

Cloud Architecture Advantage
Unlike data center deployments where products operate as standalone silos, Atlassian's cloud offers interconnected apps on a unified platform. Data resides in the “teamwork graph,” an intelligent store that shares information across all apps, enabling AI, search, and analytics to work across the entire ecosystem.

Rovo: AI-Powered Teamwork
At the center of Atlassian's portfolio is Rovo, their AI-powered enterprise search, chat, and agent system that drives team execution to new heights. “It's critical to make AI part of your team so you can stay competitive,” noted Cannon-Brooks.

[08:23] The Atlassian Cloud Platform: Foundation for Connected Teamwork

Atlassian's cloud platform has undergone a radical transformation, moving away from siloed products toward an interconnected ecosystem. Unlike the data center model where information remains trapped within individual applications, the cloud architecture liberates data through the “teamwork graph” – an intelligent data store that enables seamless information sharing across all Atlassian apps.

This redesigned platform features three key layers:

• Enterprise-grade infrastructure with enhanced security, performance improvements up to 55%, and expanded compliance certifications

• The teamwork graph, connecting over 10 billion objects with more than 40 billion connections

• Platform apps providing consistent experiences across the entire Atlassian portfolio

To meet diverse customer needs, Atlassian announced two new deployment options alongside its commercial cloud:

• Atlassian Government Cloud for US government customers, meeting FedRAMP Moderate requirements

• Atlassian Isolated Cloud (coming in 2026), offering single-tenant infrastructure for organizations requiring additional isolation

[15:54] Rovo: AI at the Center of Teamwork

Perhaps the most significant announcement was Atlassian's commitment to making AI an essential team member through Rovo, its AI assistant that now boasts over one million monthly users. Rovo has been re-architected into three distinct applications:

1. [16:33] Search App: Enhanced with over 50 data connectors (including new ones for Data Center products [17:11]), the search app delivers significantly more relevant results with AI-generated knowledge cards that summarize information across platforms.

2. [20:09] Chat App: Going beyond simple conversations, the chat app can take actions like creating documents and setting up meetings. A standout new feature is “Deep Research,” [21:12] which analyzes an organization's knowledge base to answer complex questions with detailed, evidence-based reports.

3. [26:16] Studio App: A new building environment that allows teams to create custom agents and automations, connecting workflows across applications to eliminate repetitive tasks.

In a move that drew enthusiastic applause, Cannon-Brooks announced that Rovo will now be included at no additional cost with all paid Atlassian subscriptions, including Jira, Confluence, and Jira Service Management. For non-Atlassian users, Rovo will be available for just $5 per user per month. [24:50]

[31:08] Innovation Tour Across Jira, Confluence and Loom

Mike Cannon-Brooks highlighted how the three core apps: Jira, Confluence, and Loom work together as "the common language of teamwork" to address unclear goals, cross-team visibility gaps, and meeting overload.

Integrated Teamwork
With over 60% of Jira users already leveraging Confluence, teams plan and track work while collaborating seamlessly. Non-technical teams like marketing and HR are increasingly adopting these tools to better align with dev and IT colleagues.

Loom has become Atlassian's fastest-growing product by replacing an estimated 200 million meetings worldwide last year through asynchronous video communication.

Jira: Reimagined for All Teams
Atlassian continues to innovate across their core apps with five key enhancements:

1. Spreadsheet-Like List View: A redesigned interface that program managers will appreciate
2. Refined Work Item View: Keeping important details front and center with threaded comments
3. Flexible Labeling: Work items can be called whatever fits your team's workflow
4. Public Intake Forms: Accept work requests from anyone, including external partners, without requiring licenses
5. Custom Project Templates: Allow admins to scale best practices by saving configurations

The custom templates feature stands out as particularly valuable for new teams looking to quickly implement predictable processes in Jira.

Confluence: The Collaborative Workspace
Confluence has undergone significant improvements to enhance collaboration:

1. Real-Time Presence: See collaborators viewing or editing in real time
2. Consolidated Comments: A new view bringing together all feedback
3. Drag-and-Drop Layouts: Easily modify block layouts
4. Interactive Content: New formats like whiteboards for brainstorming and embedded databases
5. Context-Sensitive AI: Smart actions that help summarize long pages or improve writing

Perhaps most exciting is the beta launch of Live Docs in Confluence, enabling real-time collaboration without the publishing step required for traditional pages. This provides teams with flexibility - choose version-controlled pages or fluid Live Docs based on your specific needs.

Loom: Enhancing Human Communication
Loom's integration with the Atlassian ecosystem means video messaging is now available throughout the workflow:

1. Integrated Recording: Standard buttons across Jira and Confluence for easy visual feedback
2. Simple Editing: Fix recording mistakes by toggling or deleting words from the transcript
3. Automated Bug Reports: Turn videos into complete Jira tickets with AI filling fields based on transcripts
4. Instant Documentation: Convert videos into Confluence pages with screenshots
5. Unified Search: Find all Loom videos without switching apps thanks to Rovo Search

[36:46] The Teamwork Collection: Core Collaboration for All Teams

To help organizations build a common language for teamwork, Atlassian introduced the Teamwork Collection – a bundle of Jira, Confluence, and Loom, starting at $15 per user. This collection addresses core challenges teams face:

• Unclear goals and priorities

• Lack of visibility across teams

• Meeting overload

• Information silos

The keynote showcased how these integrated tools work together. For example, the Vitafleet marketing team used a Confluence whiteboard to collaborate with Rovo's brainstorm agent, developing new campaign ideas after a budget cut. The AI agent tapped into the teamwork graph to recommend alternatives based on previous campaigns, budgets, and team knowledge.

[47:02] Strategy Collection for Leadership Teams

Anu Bharadwaj, Atlassian's Chief Technology Officer, demonstrated specialized tools for leadership teams, introducing the Strategy Collection, featuring:

• Focus (now generally available): A strategic planning hub that transforms static annual plans into living artifacts

• Talent: A new workforce planning application that provides visibility into team allocations

• Jira Align: Now included with the Strategy Collection at no additional cost for existing customers

[56:34] Product Teams and Jira Product Discovery

For product teams, Jira Product Discovery (JPD) connects customer insights to product decisions with AI. The new Rovo Feedback Agent analyzes support tickets and automatically groups them into themes, creating structured ideas with customer evidence attached. The JPD “Ship Your Idea” contest was also announced, with the most upvoted idea to be prioritized for an upcoming Atlassian hackathon.

>> Ship your idea contest

[59:29] Development Teams and Rovo Dev Agents

For development teams, Rovo Dev Agents eliminate friction by enriching tasks with required context, transforming Jira tickets into working code, and automating code reviews – improving Pull request (PR) cycle times by 45% in Atlassian's internal implementation. These agents seamlessly fit into existing workflows, including Bitbucket and GitHub.

[1:03:43] Service Teams and Customer Service Management

For service teams, Jira Service Management (JSM) now includes AI sentiment analysis for prioritizing urgent requests, AI insights for measuring ROI, enhanced asset management capabilities, and new HR service management templates. The keynote also introduced Atlassian Customer Service Management, a new application that bridges the gap between customer support and development teams, featuring an embeddable Rovo chat widget, automatic case creation, and seamless handoffs between teams.

[1:16:50] Customer Spotlight: Domino's Pizza Enterprise Group

The keynote concluded with Brian Duffy, Chief Revenue Officer, interviewing Mattias Hansen, CTO of Domino's Pizza Enterprise Group, who shared how standardizing on the Atlassian platform has helped deliver on their motto of “every order counts.” Domino's has extended Atlassian usage from technical teams to business teams, managing everything from store operations to legal contracts on a single platform.

[1:27:27] Conclusion: The System of Work in Action

As Mike Cannon-Brooks summarized, the three key takeaways from Team '25 are:

1. Rovo is a powerful AI assistant now included with existing subscriptions

2. The Teamwork Collection provides a common language for all teams

3. The Strategy Collection helps leaders drive their system of work by connecting goals, talent, and resources

The vision is clear – Atlassian is building a comprehensive system of work to connect teams, accelerate business outcomes, and deliver on its mission of unleashing the potential of every team.

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[Andy Gladstone]

@Krimo Khermane thanks for taking the time to publish this with the timestamps. It's allowing me to revisit sections I didn't pay close enough attention to when watching the keynote in the virtual conference and saving me a ton of time. It's also a great review of the content in general. Thank you!

[Krimo Khermane]

Thanks so much for your feedback, @Andy Gladstone! I'm glad the timestamps are helpful for navigating specific sections you want to revisit. That was exactly my goal — to create a resource that saves time while still providing comprehensive coverage of the keynote. I appreciate you taking the time to let me know it's been useful for you!

[Stuart Capel - London]

Very useful - thanks for sharing @Krimo Khermane - glad I got to meet you in person, I enjoyed catching up 

[Krimo Khermane]

Thanks all for the support! I've updated the article I originally wrote while jet-lagged and sick. It's now comprehensive and thorough. 🤓

I added “Atlassian System of Work” as well as “the Innovation Tour Across Jira, Confluence and Loom” and further adjusted some timestamps

[Krimo Khermane]

@Stuart Capel - London Thank you for the kind words! It was great meeting you in person as well. I enjoyed our conversation and appreciate you taking the time to read my post. Definitely need to catch up more often.

[Patricia Maa]

This is amazing! Thank you so much for your efforts! 🤩