Why Scattered Context Is Killing Your Team’s Focus

[Evan Fishman - Quely for Jira]

Every notification costs you 20+ minutes of deep focus.

Multiply that across your day, and you see why modern work feels like drowning.

Research from UC Irvine shows that once interrupted, it takes 23 minutes to regain flow.

Now think about how many pings, “quick questions,” and meetings reset your brain’s recovery clock.

But what’s really behind all those interruptions?
A lack of shared context.

When decisions live in Slack threads, Jira comments, docs, and someone's memory… every task becomes a scavenger hunt:

“Where did we talk about this?”
“Who approved that?”
“Why did we scope it this way?”

That hunt fractures your focus.

Every search restarts the 23-minute timer.

The result?
- Cognitive debt
- Scattered thinking
- Lost decisions

Work shouldn’t be a memory test.

Every decision deserves a home, clear, structured, and searchable.

So teams can stop repeating conversations, and start moving faster with confidence.