Which Atlassian Marketplace apps are most useful for eCommerce project management?

[Tarun Nagar]

Hey everyone 

I’m currently managing an eCommerce project using Jira and Confluence, and I’m exploring Atlassian Marketplace apps that could make our workflow smoother and more efficient.

There are tons of add-ons available — from reporting and automation tools to integrations with platforms like Shopify, Magento, or WooCommerce — but it’s hard to know which ones actually deliver real value in day-to-day project management.

I’d love to hear from others who’ve managed eCommerce or digital retail projects using Atlassian tools:

• Which Marketplace apps or integrations have you found most helpful for tracking sprints, managing tasks, or handling customer requests?

• Are there specific apps that improve collaboration between dev, marketing, and operations teams?

• How well do these apps integrate with external systems (like CRM, ERP, or eCommerce platforms)?

• Any hidden gems or underrated plugins that have made your life easier?

• And on the flip side — any apps that looked great but turned out to be more trouble than they were worth?

I’m especially interested in tools that enhance agile workflows, automation, analytics, or customer feedback loops in an eCommerce environment.

If you’ve built a solid setup or have lessons learned from experimenting with different plugins, I’d really appreciate your recommendations and insights! 

[Rahul_RVS · Accepted solution]

Hi @Tarun Nagar 

For a comprehensive soltion, I can suggest our app

Agile Tools

This is an app with many features bundled together, so that you don't have to install multiple plugins to track your project progress and create reports for the same.

Below are the main features of the app:

1) Links/Portfolio/Advanced Roadmaps Hierarchy :- View/Manage roll up for hierarchy (up to 10 levels), based on your Portfolio/Advanced Roadmaps/Issue Links parent child relationship.

2) Epic Hierarchy :- View/Manage roll up for standard Jira hierarchy. Epic -> User Story -> Subtask. Excel like editing in the table view.

3) Time in Status :- More than 20 types of Time in Status reports to track issues, identify bottlenecks and take appropriate actions

4) Worklogs Report :- Track time spent by resources with multiple filters / category / grouping features

5) Timesheet :- View/Enter your time spent for multiple days

Disclaimer : I am part of the dev team

[Mary from Planyway · Accepted solution]

@Tarun Nagar 

You're right, there's a lot out there, and sifting through it can be a project in itself! I've been in similar shoes managing digital projects, and I'm happy to share some insights.

1) For tracking sprints, managing tasks, and generally getting a better visual handle on your Jira issues, I'd recommend Planyway for Jira

• Roadmapping: you can see tasks across multiple sprints and Jira projects, identify bottlenecks, and adjust on the fly. It's fantastic for roadmapping ad there are many ways to group the view: by members, projects, teams, components, epic. 
• Resource planning: you can easily see who's working on what and identify if anyone is over- or under-allocated. The app provides robust capacity planning automated tool.
• Time tracking: the app also includes time tracking and reporting functionality to measure performance and cost. 

2) For reporting and analytics you can use eazyBI. It can pull data from Jira, Confluence, and even external sources (with some setup) to give you comprehensive dashboards on sprint velocity, team performance, bug trends, and more. It has a bit of a learning curve but is worth it for serious data analysis.

3) For automation built-in Jira capabilities are great. You can set up rules to transition issues, assign tasks, send notifications, and sync fields based on triggers. This is fantastic for standardizing workflows between dev, marketing, and operations—e.g., "when a bug is marked 'Done' by Dev, notify QA and Marketing for content updates".

4) For customer feedback loops, I'd recommend Jira Service Management (JSM). You can set up dedicated portals for different customer segments or internal teams, track SLAs, and integrate directly with your Jira dev workflows.

[Yash Smith · Accepted solution]

for that i think the UI can get more effective

[James Wood · Accepted solution]

For eCommerce project management in Jira, a few Atlassian Marketplace apps really stand out. JXL for Jira offers a spreadsheet-style view of issues, perfect for managing product updates, campaigns, or content tasks at scale. It allows inline edits and bulk updates, helping teams replace messy Excel exports with live Jira data. ScriptRunner for Jira adds powerful automation—ideal for triggering workflows like creating subtasks when new campaigns launch or assigning issues based on request type. It’s great for automating repetitive eCommerce processes, but keep it simple to avoid over-customization. Checklists for Jira by Achlys lets teams embed task lists within issues, ensuring consistent steps for launches or QA (e.g., upload images → write copy → deploy).

When choosing apps, focus on visibility, automation, and collaboration—eCommerce work crosses marketing, design, and dev teams, so tools that make Jira accessible to everyone add huge value. Start with one app, test it in a live workflow, and measure improvements in turnaround time or task completion. Avoid plugin overload; pick only what streamlines your workflow and scales with your store’s growth. Together, these apps can transform Jira from a ticket tracker into a central hub for smooth eCommerce operations.

[Jesse Hilton]

For eCommerce project-management, start with one app (e.g., JXL or ScriptRunner) to streamline visibility or automate one critical workflow. Evaluate how it fits your team’s process before adding more. Too many add-ons can complicate things rather than simplify.

[Anastasiia Maliei SaaSJet]

Hi @Tarun Nagar,

For eCommerce projects, managing both time and finances is crucial, and Time & Cost Tracker for Jira offers a comprehensive solution:

• Track Hours & Boost Productivity: Log time easily via Jira issues or the timesheet widget, and generate detailed Time Reports to optimize resource allocation and ensure on-time delivery.

• Control Expenses & Billing: Track direct costs, set hourly and billing rates with effective dates, and monitor budgets to avoid overspending. You can also track billable tasks effortlessly.

• Forecast Budgets & Plan Ahead: Create project cost forecasts using team rates and estimates. Earned Value Management (EVM) helps predict cost overruns and make informed financial decisions.

• Reports & Insights: Build dynamic Cost Reports with scope, labor costs, and direct expenses, visualize trends with charts, and combine reports into Portfolio for a high-level financial overview. Filter reports by project, epic, or user to get actionable insights.

• Seamless Integration: Works natively in Jira, integrates with Jira worklogs and Tempo, and provides API access for tools like PowerBI or eazyBI.

• Security & Access Control: Define permissions for who can view or manage sensitive data, ensuring project financials remain secure.

In short, this app lets a project manager track time, manage costs, forecast budgets, and generate insightful reports — all directly within Jira. It’s particularly helpful for eCommerce teams juggling development, marketing campaigns, and operational costs simultaneously.