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I thought I was just hosting an event… but that plan changed: My journey as a Champion

I wanted to share a bit about my experience becoming an Atlassian Champion, so here it goes... I hope you're ready for drama:

It all started after, as a partner representative (Deiser), helping to organize an Atlassian Community Event (ACE) in Madrid, in January 2023, in the end, I basically did it by myself with the support of José Luis Gaitán (main leader of Madrid at the moment).

This event came to life following the initiative of Mr. Andrew Barker (better known as @Fun Man Andy -he was working with Old Street Solutions at that time, now he co-founded Fun Inc.).

I can say, despite it was a small event, the energy of the process was contagious, it wasn't just the agenda or the snacks (lie, the snacks are always a motivation!), it was bringing all these people together, making me think: I could do this. Actually, this is something I always enjoy doing.

oldstreet-deiser-madrid-ace.jpeg
               Fun Man Andy at that ACE Madrid 2023 (Deiser feat. Oldstreet Solutions)

That moment planted a seed...

By that summer I applied to the Atlassian Community Champions program, and before I knew it, I was hosting my first official Atlassian Community Event (we establish a record with this one! More below...😉⬇️) alongside Juan Jesús Blanco a.k.a. Txus, who, by chance, also applied to the program in the same timeframe as I did (he was also at that January event!). From there, lots of things changed...

You see, long before Jira work items, Confluence pages, and Rovo, I had another dream: Event production

Back when I started studying Business Communications back in Venezuela, my goal was to create live, meaningful experiences for people, especially focused on entertainment and music. Which, in my professional career, I've developed, but not exactly focused on events.

Anyways... midway through my degree, that specialization was pulled from the curriculum, so I had to take another path (Corporate Communications). I never stopped craving that initiative of bringing people together. And many years later, after professional activity in advertising, editorial, and marketing, I've finally grasped some of that. Not even being aware of that.

Before becoming a Champion, I felt like I was constantly building something alone. My job as a marketing professional in Deiser has been great, but I was still craving that previously mentioned gap. I wanted to make something related to creating in-person and human experiences. After I started contributing very shyly in the online community (because of my technical lackings), sharing different stories, I started connecting with different people at different events (such as @Teodora V _Fun Inc_ (Atlassian Summit 17, I think), @Yuze Li- Communardo (ACE Rotterdam 2022), @Celina Kuziemko - Appsvio & @Daniel Ballabas - catworkx_STAGIL (Unleash 2023), @Hye-Jin Kim (Team 24 Barcelona), Ian Gil Ragudo (ACE Barcelona Unleashed 2024) and I could keep going... those interactions eventually, also brought me to join the ACE community.

Celina-Kate-Unleash.jpeg
                                             With Celina & Kate after Unleash

Since becoming a Champion, right after hosting our very first worldwide CLC (High-Velocity ITSM), breaking the record of most attendants ever in this chapter, at that moment, we got motivated, so we came with the idea of making activities beyond just that typical corporate presentation about apps/solutions (which yes, sometimes it's necessary).

After a partner's recommendation of doing the event in another city, I presented the idea of having a summer party at the beach.
As for geographically reasons that's kinda difficult to do in Madrid, the closest was to do it in Valencia, so we did it: A great event by the beach with great weather, delicious paella (See? Food is important!), and of course, a great turnout: More than 80 people came.
Valencia-group-photo.jpeg                                              First Valencia ACE group photo 

Right after that, by following the lead of Elvis (Frank) Cachari, we did the same, in a similar format in Malaga, having a turnout of  60+ people. Co-founding the chapters in Malaga and Valencia has been ga reat experience. And we might keep bringing that energy to other chapters in Spain by the end of the year.
evento-216.jpg
                                                    First ACE Malaga group photo

These community gatherings aren't just meetups; they're lifelines for newcomers, something I learned from a person I met at our last event hosted in Madrid. Also, it's a great way for ecosystem professionals to have great experiences: from getting started in speaker roles, battling their fear to network, and for expats (or displaced immigrants from leftist dictatorships like myself) looking to keep growing professionally and personally by networking. The idea of the ACEs isn't just about rewards; it's about experiences to share as a group, a community.

My proudest moment? They are not the big names or packed rooms. It has been those short interactions with people coming up to me and expressing how an event has helped them in one way or another, how much they enjoyed it, or how good the food was. That said, the networking moment is for me the most important part. Each of those interactions hit me. Because that used to be me every time I attended a concert, a festival, or even a local punk rock band concert at a bar. I appreciate those bonding moments. 

This last prompt was proposed by @Loren Siegel to inspire this blog, and I liked it: If I had to sum up this journey in three words, those would be: Growth. Sharing. Fun.

In the end, why did I become an Atlassian Community Champion? Because I knew this was a piece missing in my professional self (except when I need to organize events for work, of course!), and who doesn't like to have fun while doing it?

16 comments

Anahit Sukiasyan
Community Champion
July 14, 2025

What an inspiring journey, @Huwen Arnone _Deiser_! I could feel the passion and energy in every line. It's amazing how organizing a single event turned into a powerful way of reconnecting with your long-held dreams and building meaningful experiences for others.
Thanks for sharing such an honest and vibrant story.
Growth. Sharing. Fun. You’re truly living it! 👏🌟

Like # people like this
Teodora V _Fun Inc_
Community Champion
July 14, 2025

I loved reading this story @Huwen Arnone _Deiser_ 

And yes, it was the far 2017 when we first met. 😍

Screenshot 2025-07-14 at 13.50.38.png

We even were Partner Day besties 🤭 Remember this empty room with only one high-top table and one high chair and MANY tired partners who were wondering what the hell to do with the tons of swag. 

Like # people like this
Andy Gladstone
Community Champion
July 14, 2025

@Huwen Arnone _Deiser_ thank you for contributing this inspiring story! It's amazing how many people you mention in the article that ALSO have positively affected my Community Champion experience - and we live on different sides of the Atlantic Ocean! This community is truly a global village.

Like # people like this
Yuze Li- Communardo
Rising Star
Rising Star
Rising Stars are recognized for providing high-quality answers to other users. Rising Stars receive a certificate of achievement and are on the path to becoming Community Leaders.
July 14, 2025

@Huwen Arnone _Deiser_ Very happy for you Huwen, it's an amazing growth journey, from talking about the troubles to real actions. It is a blessing to meet you at the ACE. Let's keep it going!

Like # people like this
Shawn Doyle - ReleaseTEAM
Community Champion
July 14, 2025

Snacks are always important.  WTG @Teodora V _Fun Inc_ 

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 14, 2025

That's so sweet and thoughtful of you to say. Thank you very much for those words, @Anahit Sukiasyan. Yes, I always try to do what makes me whole, one way or another. Thank you!

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 14, 2025

I surprised myself I have these pictures on the post. I'm not the best at saving them 😭 @Teodora V _Fun Inc_. You have a great memory, I'm just realizing that. Now you mention it, I clearly remember that awkward moment lol. Now look at us, all grown up.

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 14, 2025

"Global village" never better said. Indeed, @Andy Gladstone, these people are awesome, and I still leave out a tons of more, the thing is that my memory is as bad as it gets. Good it's not my autobiography or something like that. 

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 14, 2025

It has been a cool journey, and I'm happy I met you as well, @Yuze Li- Communardo I'm looking forward to keep running into each other at different events, and keep collaborating!!

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 14, 2025

People will say I got into this just because of the food... and they might be right 🙈⚡ @Shawn Doyle - ReleaseTEAM. I know @Teodora V _Fun Inc_ will approve that as well 😂

Like # people like this
Daria Kulikova_GitProtect_io
Community Champion
July 15, 2025

What an inspiring journey @Huwen Arnone _Deiser_ ! It's amazing how your passion for human connection and events found a home in the Atlassian ecosystem :) 

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 15, 2025

See? You are another of those great people I've met at these events, and I forgot to mention, not community or Atlassian, but Atlassian-related. It was Jira Day 2024 (or 2023?).

Indeed, I love creating these spaces, hopefully we'll coincide again in another one. Thank you very much for saying something about 🤩 @Daria Kulikova_GitProtect_io 

Like # people like this
Daria Kulikova_GitProtect_io
Community Champion
July 15, 2025

It was great to meet you @Huwen Arnone _Deiser_ . It seems to me that it was Jira Day 2023... long time ago :) 

Like # people like this
Teodora V _Fun Inc_
Community Champion
July 15, 2025

@Huwen Arnone _Deiser_ @Shawn Doyle - ReleaseTEAM will approve!? Hell yeah, I gained 2 kilos in Barcelona thanks to the crazy amount of doughnuts that appeared at every step of the way.

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 15, 2025

My memory is horrible, and time goes by so fast, so let's blame those two, ahha. Looking forward to keep collaborating @Daria Kulikova_GitProtect_io ⚡

Like # people like this
Huwen Arnone _Deiser_
Atlassian Partner
July 15, 2025

Let's not talk about weight @Teodora V _Fun Inc_, I'm currently in Italy, and you know what that means 🐷🐷🐷

New challenge, let's see how much weight we get at Team Barcelona 2025 cc @Shawn Doyle - ReleaseTEAM 🙈⚡

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