Customer Feedback in Jira and Jira Product Discovery

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Customer feedback in Jira Product Discovery

Product teams spend their days in Jira.

Customer feedback does not.

Instead, it’s scattered across support tickets, Slack threads, spreadsheets, sales calls, and emails. Everyone knows feedback is valuable, but it’s painful to collect, hard to organize, and almost impossible to connect to actual delivery work. 

That’s why most customer feedback never makes it into Jira Product Discovery. Which means it never makes it into prioritization or planning. 

Turn customers into champions with idea portals

Most customers feel like their requests disappear into a void. They send feedback, but never know if it was seen or acted on. That silence erodes engagement and trust.

Released changes that. Customers get a dedicated portal where they can share feedback, follow the roadmap, and track every request in their own inbox. They see progress, feel heard, and stay engaged in your product journey.

You can also create private portals for stakeholders — sales, marketing, or executives — so they always have a space to share feedback and stay aligned.

One inbox for all customer feedback

Released gives your team a single inbox for collecting and managing customer feedback. Support, sales, marketing, execs, or customers themselves can submit it.

No more chasing conversations across channels. Everything lands in one place where you can triage and make sense of it.

How to connect customer feedback to Jira Product Discovery

From the inbox, feedback can be added to Jira Product Discovery ideas as insights, or linked to Jira issues. This keeps the voice of the customer tied to the work being prioritized and shipped.

No manual copy-paste. No second system to maintain. A direct connection between customer feedback and Jira Product Discovery. 

Close the loop with customers

The workflow is simple:

Customer shares feedback → You link it in Jira Product Discovery → It’s prioritized and delivered → Release notes go out → Customers see their requests addressed.

Nothing gets lost. Customers feel heard. Teams make better decisions with context.  

Why this matters for Jira Product Discovery teams

You don’t need another tool like Aha! or Productboard that duplicate half of Jira. You need customer feedback to work seamlessly with Jira Product Discovery and the rest of your workflow. That’s what Released does. 

FAQ: Customer feedback and Jira Product Discovery

How do I manage customer feedback in Jira Product Discovery?

You can use Released to collect feedback from multiple channels into one inbox and connect it directly to Jira Product Discovery ideas as insights.

Can I link feedback to Jira issues as well?

Yes. Feedback can be tied not just to Jira Product Discovery, but also directly to Jira issues for visibility all the way through delivery.

Why not just use spreadsheets or Slack?

Because feedback gets lost. Jira Product Discovery works best when customer feedback flows into it automatically — without extra manual work.

[Thorsten Letschert _Decadis AG_]

Thanks for sharing! Great release(d).