Atlassian Administration terminology change from “products” to “apps”

[Debbie Jolley]

sorry Jess but that is a LOT of words for zero useful content.

I'm getting the distinct impression lately that Atlassian is spending a lot of the money we pay them for 'improvements' that at best don't enhance our lives/make our jobs easier; and more often make life a lot harder.  Whilst studiously ignoring the huge backlog of genuine issues with the product raised by real paying customers which never get addressed - some going back many years.

Feels like a lot of deflection and smoke and mirrors rather than making useful changes we want and need 

[Chris Sprucefield]

Oh, even MORE changes just for the sake of making changes... 
When will you start focusing your efforts on things that really DOES matter? 
... you know, pesky little things like consistency, usability, bugs. 

As of late, it's just creating confusion, having to edit the same thing in multiple places and so forth, creating inconsistencies where there were none. 

All this is getting very frustrating. 

[Piotr Mazij]

@Jess Seitz after your comment, I have mine, which you may find rude, but it's all about the facts. 

1. Your team will now be "Atlassian Platform App Marketing", not "Product Marketing" 

2. You don't need to give us copyrighter (or AI?) mumbo jumbo about the vision, which makes no actual sense. We are admins, we understand logical stuff. 

3. "We believe that using a single consistent term will foster clarity and reinforce a unified user experience. That is why we are collectively referring to them as “apps.” "

It's insane to talk about clarity when you force us to talk to people about the need to buy / use an app (marketplace app) for an app (Jira), to for example send better response to an app (Slack/Teams). 

Users will be confused, but the bigger problem is how to communicate it every time to the IT Directors and CFOs - those guys have no time for a chit chat - they're all about yes/no decisions after presenting them short and well described needs. We will look like clowns asking for App App App. 

4. " (as shown in the final screen of the GIF). Please note that this is a conceptual representation, and we will conduct extensive user testing to ensure it meets your workflow and configurability needs prior to the official rollout."

It looks like you may be not up to date - what is in the GIF, is already live for some companies. Atlassian got a tons of feedback about it too, and didn't listen. Just rolled out those changes, even with bugs (try to list starred projects) and worse user experience (try to manage JSM queues) 

5. You could have done the nomenclature change much better, for example: 

• Atlassian Administration (admin.atlassian.com)
  • Atlassian Organization (admin.atlassian.com/organization-id)
    • Atlassian Site (acme.atlassian.net) 
      • Atlassian Collection (Teamwork, Strategy) 
        • Atlassian Tool OR Atlassian Workspace (Jira, Confluence, Align, Talent and so on) 
          • Tools Apps (marketplace apps) 
          • External Apps (3-rd party) 

Or make it at least the fun way: 

• Atlassian Universe (admin.atlassian.com)
  • Atlassian Globe (admin.atlassian.com/organization-id)
    • Atlassian Continent (acme.atlassian.net) 
      • Atlassian Gathering OR Atlassian Tribe (Teamwork, Strategy) 
        • Atlassian Element  (Jira, Confluence, Align, Talent and so on) 
          • Element Apps (marketplace apps) 
          • Element External Apps (3-rd party) 

[Chris Sprucefield]

@Piotr Mazij That, sounds like a sane approach. 
Good luck getting Atlassian to listen though - they have a solid track record on that over the last years, not. 

There's probably too much sanity in your comment for that to happen.