How to Enable SSO for cloud Customers

[Merlin]

Is there a way I could enable my customers (without user license) to be able to use their existing accounts (some use Azure AD, Google Apps, etc..  ) to be able to log in with them to Service Desk Portal?

They are just using the portal to submit issues and see progress. Having additional access details adds substantial admin overhead.

[joshloe]

Integrating Jira Service Desk and your SSO currently is not a a built-in functionality, JSD customer accounts live outside the organization and therefore it won't pass through the SSO workflow unless they are converted to Atlassian accounts.

There is however a feature request for this which I invite you to watch and vote on, it is very active with a lot of votes.  Please see JSDCLOUD-630