For some time, I've been working with clients who chose Zendesk over JSM for ticket management. This made me wonder if the JSM team could have done better at marketing the software or if there are features lacking in JSM compared to Zendesk. Any opinion on this subject?
I don't have personal experience with Zendesk, so I may not be able to provide a comprehensive opinion. However, I have found below links which might be a good starting point to understand the differences and which tool to use based on the requirements.
Jira Service Management vs. Zendesk by Atlassian
Zendesk vs. Jira Service Management: A comparison guide by Zendesk
Zendesk vs. Jira Service Management: Which do you need?
Ultimately, the decision rests with each individual company, taking into account the features offered by the tool and its pricing.
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