Proactive Campaigns for sending mass marketing emails - how does this integrate with Jira issues?

[Allie Stewart]

Hello,

I'm looking at this add-on for the ability to send marketing mass emails to our customers.  I'm struggling to understand how this app integrates with Jira issues though.  And I have some questions.  Hoping that someone out there is using this and has good information.  (I tried to contact the vendor but the page was a 404).

1. I see that you create People (customers) in the Proactive app, but then how do you associate those people on a JSM ticket?  Do I create a custom field called "Customer" on the JSM ticket and then it's a picklist that pulls from the Proactive set of customers?

2. We use Organizations.  I read that sending mass emails to the Organizations does not get the email to the specific people within those Organizations.  Would I need to set up each of these individual customers as People in the Proactive App?  So this means that I am maintaining customers in JSM project and in Proactive app.  ??

3. Does anyone know if this app keeps tracking data of when the email was sent, when/if it was opened by the customer, etc.?

4. How is this used with JSW?  In other words, if we want to send an email to all customers experiencing Bug-A. can we do that from JSW?

Thank you so much for anyone that has more information.  I do appreciate it.  Cheers.