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atlassian, aafp, jira migration, marketing collaboration, end siloed work, streamline workflows, kerrie gottschalk, jira cloud admins, unified marketing, process visibility, team efficiency, cross-team collaboration

How Kerrie Gottschalk unified AAFP’s marketing team with Jira

At the American Academy of Family Physicians, siloed marketing teams faced delays and duplicate work. Kerrie Gottschalk shook things up by moving the department to Jira, streamlining processes, boosting visibility, and sparking stronger collaboration.

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